mt.gov.sa
Digital Ad, Retouching
Ministry Of Tourism
Objective
To empower entrepreneurs in the tourism sector by showcasing the Ministry’s commitment to simplifying every requirement and enabling effortless business formation. The campaign communicates a clear invitation “منصة تلقى نفسك فيها” and reinforces the message: “We have prepared everything you need to start your tourism venture, the next step is yours.”
Results
The campaign successfully reinforced the Ministry’s position as a national enabler for tourism entrepreneurship — driving a measurable increase in platform sign-ups and inquiries from aspiring business owners. It resonated strongly with the target audience, building trust and motivating action by clearly communicating that the path to launching a tourism venture is now simpler, faster, and fully supported.
Credits:
Client: Ministry Of Tourism
Agency: The Fullstop
Creative Director: Amr W.
Mergawi
Associate Creative Director: Raheel Ahsan
Art Director: Mahmoud
Hosary