Mobily App

Objective

Developed a 3D campaign for Mobily promoting their digital services app under the message “No need to wait, manage everything from your phone.”
The concept visualized a Mobily store built inside a smartphone, representing how users can complete all branch services seamlessly through the app.

Creative Process

1. Research: I analyzed Mobily’s retail experience, app functions, and user journey to ensure the 3D environment authentically reflected the in-store experience.
2. References: Real Mobily branch furniture and materials were used as visual references to maintain design accuracy and brand consistency.
3. 3D Design: Using Blender 3D, Photoshop, and Illustrator, I modeled and textured the entire scene to simulate a real world environment inside the phone.
4. Lighting & Composition: Carefully crafted lighting and angles were used to create a clean, futuristic look emphasizing convenience and innovation.
5. Finalization: The final render was refined and color-corrected for presentation across campaign visuals and digital media.

Results

The concept effectively communicated Mobily’s digital transformation, illustrating how customers can access full in-store services directly through the app. The campaign received strong positive feedback for its creativity and clear visual storytelling.