5G OOH Offer

Objective

To create a modern 3D visualization and animation for a new home router as part of a promotional campaign offering a one-year internet discount. The project aimed to highlight the product’s sleek design and advanced technology through clean visuals, realistic lighting, and smooth motion — delivering a fresh, engaging look that reinforces the brand’s innovative spirit and connects directly with customers seeking high-speed home connectivity.

Creative Process

1. Research: I conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.

2. Sketching: Using the insights from my research, I sketched several concepts to explore different design directions.

3. Digital Design: After reviewing the sketches with the client, I created several digital designs using Blender 3d.

4. Refinement: I refined the chosen design based on the client's feedback and made small adjustments to ensure it was the best representation of their brand.

5. Finalization: I finalized the project by animating the design in Blender 3D, adding motion that brought the concept to life in a dynamic and visually engaging way, ready for digital presentation.