Home 5G

Objective

As a Senior Art Director, I developed a 3D campaign concept for Mobily visualizing the future of the "Home 5G" experience transforming the router into a modern smart home environment showcasing seamless gaming, streaming, and everyday connected living.

Creative Process

1. Research: I conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.

2. Sketching: Using the insights from my research, I sketched several concepts to explore different design directions.

3. Digital Design: After reviewing the sketches with the client, I created several digital designs using Blender 3d.

4. Refinement: I refined the chosen design based on the client's feedback and made small adjustments to ensure it was the best representation of their brand.

5. Finalization: I finalized the project by animating the design in Blender 3D, adding motion that brought the concept to life in a dynamic and visually engaging way, ready for digital presentation.

Results

The concept highlighted Mobily as a future-leading telecom brand, visually demonstrating the lifestyle impact of high-speed 5G connectivity in an engaging and modern way.